On my way to work today I had a very interesting realization. As all creatures in this planet was starting a fresh day I was amazed to find how distinctly color coded is our world. As a kid I remember one of the lessons they taught us that color coding is one of the ways of sending signal to others in the animal kingdom. We were then told about red being associated with danger and subsequently our knowledge was updated with the explanation that red could be viewed from the farthest distance because of its wave length. That is why red is used for traffic signal and all other danger notice. Similarly we see water tankers of different colors eg blue, green, orange, yellow each carrying a different category of payload. If you hit the orange one you know that you have hit the SHIT!
But we seem to have adopted this very well in our everyday life. While every one is free to choose and wear any color at a party, it is not quite the same at work. That is why we came with terms like "blue collar" jobs and "white collar" jobs. We even see differentiation being made in the color of the helmet one wears. It is quite interesting to note how Priests, doctors and politicians have reserved the white color for themselves.
But the significance of color goes much deeper than this. Effective Graphic Design relies on the considered interaction of various elements to convey a message or emotion.Composition, imagery, color and font are just some of the elements that can affect the way that a message is perceived by the viewers. People make very quick assumptions based on visual cues and these cues can be used to reinforce or alter the way that a written message is understood.Color can have a strong emotional effect on a viewer. Nature uses color to transmit a range of different messages and Graphic Designers also select different colors hues to evoke subconscious reactions from their audience.
Present day Significance of colors:
Red is the color of love. It is the most emotionally intense color. It is a very stimulating color that can invoke feelings of excitement and confidence amongst the viewers. Being the color of blood, it is sometimes culturally regarded as the color of life and is seen as a lucky color in China.Traditionally red symbolized courage and bravery and the color is often paired with black for a very strong result that has instant visual impact. Eveready and Coca Cola is probably the best known proponent of the use of red in their branding while YouTube is a new entrant to take advantage of Red.
Orange is often used in the business world to symbolise good value for money. Graphic Designers prefer to use this color while producing designs for value products. Probably this is the reason why Google's free Blogger service uses a strong orange colored logo.
Black is the color of authority. It implies submission and probably the reason why priests wear black to signify submission to God. Black dress makes people appear thinner for which it became popular color in fashion and is widely worn by film personalities. Black is also used to symbolize death and destruction.
White color symbolizes peace. Brides wear white to symbolize innocence and purity and it is also considered as good luck to be married in white clothes. Doctors and nurses wear white to symbolize sterility. The nuns wear this to symbolize purity.
Pink is a very feminine color. The female of our species have a great affinity to pink. A quick tour of the blog spaces will provide enough proof of this. Mattel's Barbie doll's branding could not have got any more pink.
Purple embodies the balance of red simulation and blue calm. This dichotomy can cause unrest or uneasiness unless the undertone is clearly defined at which point the purple takes on the characteristics of its undertone. A sense of mysticism and possess royal qualities like; Uplifting, Calming to mind and nerves, Offers a sense of spirituality. Purple is a color often well liked by very creative or eccentric types of people. It is generally the favorite color of adolescent girls.