A freshness wave moves through the corporate headquarters of a multinational organization and we watch how the scenario changes.
Scenario 1
There is a tensed moment in the board room as all the line
managers and directors sit around the large table and wait for the big boss.
The CEO has been out of the country on an extended medical emergency and in his
absence the performance of his company has not been quite as expected. He has
called for an urgent meeting to review the present situation. The laptop is
connected to the projector with the power point presentations of each of the
managers queued up while they nervously browse through hard copies of their
report ... just one last glance before presenting.
The office orderly, veteran of many a crisis enters the room and
announces... “he is in, the car is in its driveway”, without even opening his
jaws.
A man in his mid fifties perfectly dressed in his imported shoes
and designer's suit walks into the room. “Good morning sir. Welcome
back!” echoes inside the room. A chorus that usually happens when the class
teacher enters the class room in a primary school.
The CEO curtly greets every one. (A visible sign of
dissatisfaction)
He starts with, "good to see you ladies and gentlemen. Today
you have been called to this extra ordinary meeting to finalize a rescue plan
for our company." (The thought that came to every mind in the room is how
many scalps he is going to have today.)
"Extraordinary situations like this needs extra ordinary
measures," he continued. The meeting went on for another 90 minutes and
they dispersed with the commitment to meet again the very next day with some
concrete recovery plans.
Scenario 1- Taazgi-ed
The senior members of the organization have gathered in the
recreation room of the office as they regularly do during the lunch break. Everyone
has to get out of their desk and electronic gadget for these 45 minutes every day,
which is a rule. The management philosophy is this was a shear necessity for
the health of the organization. But the managers are visibly worried that the
performance of the company has not been up to the mark since the CEO left on
medical leave.
They have been informed that his recovery has been satisfactory
and is back in town. One of the mangers was hard saying "I am sure he is
going to pay us a surprise visit soon. He must be restless at home and waiting
to jump into the action as soon as he can."
The CEO is a man in his mid fifties and has strong similarity with
the Indian actor Bomi Irani. The similarity doesn't stop with his physical
features but goes all that way till the sense of humour depicted in MBMBBS.
Just then the office attendant runs in and shouts, "The chief
has arrived."
The CEO enters the hall in his semi formal attire. Everyone speaks
out in chorus, "how are you chief. It’s great to have you back at the helm
of affairs."
"I am fine and full of Taazgi just as it feels after having a
great Colgate moment” he winks. But my baby (not babe) doesn't have that
freshness these days. The performance has nose-dived. You guys haven’t taken
good care of it."
The marketing manager protested in a mild tone, "we have done
three very successful campaigns and ...."
His explanation is cut short by the chief as he continues "yes
I understand, you guys have been doing a lot of hard work. But unfortunately it’s
similar to sitting in a rocking chair. You had plenty of movement but didn't really
go any place. You have been dancing in the same place." Then he makes a few
repetitions of the steps below and the entire room bursts into laughter. They
almost feel like joining in.
The discussion turns a bit more serious and they walk into the boardroom to draw up some recovery plans. But my favourite step of the situation brings freshness to the whole affairs and relaxes the mind to let the creative idea flow.
“I am blogging for #MaxFreshMove activity atBlogAdda in association with Colgate MaxFresh“
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