Newspapers – When going gets tough

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During our school days internet did not exist in the form that we know it today. Newspapers and Radio was the only two source of news and views in addition to Chinese whispers. While the radio was predominantly the governments’ mouthpiece, newspapers were free to side either with the party in power or the opposition. Most of us kept a tab on both the perspectives. A breath of fresh air was however the programs aired by BBC and VOA.

Newspapers had the freedom of opinions, although it wasn’t free of costs for the readers. For the price paid the papers were a great source of inspiration for the English language proficiency, writing style and trove of new words.

As we approached the new millennium, the internet gained in popularity forcing the newspapers to go online. The digital version was an additional feature while to the printed version was their mainstay. It was a welcome move as they had their eye fixated on a slice of the online advertising pie while the printed ones remained unchanged. Unfortunately for them, the good times did not last as sales of printed version dwindled.

We then inadvertently ushered in an era of instant news as readers took over the responsibilities for breaking as well as distributing all types of news over the social media. The consumers got lost in the labyrinth of fake news, breaking news and news that are utterly stupid.

Majority of the erstwhile readers went on to devour the analysis that came via WhatsApp and based on those formed their opinions on issues ranging from current affairs to world history. The editorials and feature articles that we grew up reading lost its importance to a great extent.

The newspapers that were not state sponsored propaganda outlet or a tabloid feared extinction. One major newspaper dared to challenge the status quo in 2002 by instituting a paywall. By doing that the Financial Times made a reversal of fortune.

The FT had faith in their high-quality work and made the audacious decision to charge the consumer who valued quality of contents and recently crossed a million paying subscribers. The New York Times, Washington Post, USA Today, The Wall Street Journal and many more followed suit.

Now my question to you is should newspapers charge for content online?

A poll in the US indicated that 86% of the participants are against it. Paying for news might be a new concept for the population growing up in the era of free internet, but for us who has subscribed to printed newspapers ever since it’s a different view point.


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Comments

  1. Vinay NagarajuMay 20, 2019 at 9:55 PM

    It is quite an interesting journey the newspapers have gone through. If they’re charging for content, I’d prefer the memberships should offer the Subscriber something - atleast an ad free experience. If they’re not providing any such differentiation it becomes hard to pay esp when there’s so much content out there

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