During our school days internet did not exist in the form
that we know it today. Newspapers and Radio was the only two source of news and
views in addition to Chinese whispers. While the radio was predominantly the governments’
mouthpiece, newspapers were free to side either with the party in power or the
opposition. Most of us kept a tab on both the perspectives. A breath of fresh
air was however the programs aired by BBC and VOA.
Newspapers had the freedom of opinions, although it wasn’t free
of costs for the readers. For the price paid the papers were a great source of inspiration
for the English language proficiency, writing style and trove of new words.
As we approached the new millennium, the internet gained in
popularity forcing the newspapers to go online. The digital version was an
additional feature while to the printed version was their mainstay. It was a
welcome move as they had their eye fixated on a slice of the online advertising
pie while the printed ones remained unchanged. Unfortunately for them, the good
times did not last as sales of printed version dwindled.
We then inadvertently ushered in an era of instant news as readers
took over the responsibilities for breaking as well as distributing all types
of news over the social media. The consumers got lost in the labyrinth of fake
news, breaking news and news that are utterly stupid.
Majority of the erstwhile readers went on to devour the
analysis that came via WhatsApp and based on those formed their opinions on
issues ranging from current affairs to world history. The editorials and
feature articles that we grew up reading lost its importance to a great extent.
The newspapers that were not state sponsored propaganda
outlet or a tabloid feared extinction. One major newspaper dared to challenge
the status quo in 2002 by instituting a paywall. By doing that the Financial Times
made a reversal of fortune.
The FT had faith in their high-quality work and made the audacious
decision to charge the consumer who valued quality of contents and recently
crossed a million paying subscribers. The New York Times, Washington Post, USA
Today, The Wall Street Journal and many more followed suit.
Now my question to you is should newspapers charge for
content online?
A poll in the US indicated that 86% of the participants are
against it. Paying for news might be a new concept for the population growing
up in the era of free internet, but for us who has subscribed to printed newspapers
ever since it’s a different view point.
It is quite an interesting journey the newspapers have gone through. If they’re charging for content, I’d prefer the memberships should offer the Subscriber something - atleast an ad free experience. If they’re not providing any such differentiation it becomes hard to pay esp when there’s so much content out there
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