Internet is a great leveler

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Would you agree that "Internet is a great leveler?" Probably you do not have much of a choice! The proliferation of the Internet has created an environment where anyone can reap the benefits of the opportunities provided by globalization.

There are no “barriers” anymore as anyone from anywhere can start with an online business without geographical considerations. The only requirement is expertise in the core area and a great business model. On the other hand everyone can refer to reviews and recommendation and make informed decision.

The internet unarguably is the game changer but limited to internet in many regions is a cause for concern.

Traditionally for a business, promoting the product or services to the world has been a challenge. Now “Digital Marketing” has opened up the horizon to everyone who had dreams of advertising. It’s affordable, it's easy and potential customers could be reached through targeted campaigns via social media.

Skeptics like me would refer to this particular dialogue from Shakespeare’s “Merchant of Venice”.

"If to do were as easy as to know what were good to do, chapels had been churches and poor men’s cottages princes' palaces."

However, this doesn't mean that one shouldn't try, but be cautions that it will not be easy. Potential customers will invariably head online for review and ratings. They will research and compare shops before they make any buying decision. A home business will therefore be compared and measured against the highest standard.

So the secret is to  do is to find ways to build great relationships with online customers and let them know they are appreciated and the relationship is valued.