Showing posts with label VR. Show all posts
Showing posts with label VR. Show all posts

Wednesday, May 1, 2019

Innovation & Me Being Judgmental

I was once told that “the science of knowing what conventional logic is wrong about” is a great marketing strategy. But now I know that non-conventional logic is not necessarily always astounding.
  
Can a new Samsung TV idea which can turn from vertical to horizontal and back again be classified as an innovation? 

Haven’t we seen this happen before in our iPad and all other tablets! Agreed that millennial and gen z love their tablets but is that a good enough logic to assume that they will love to have their TV doing the same.

But why sweat about a TV after all? How many of the young people watch the box these days. TV does not provide the privacy of space and contents that is so dear to them.


I am certain that no theory of innovation can justify launching this creation of Samsung. We know that time will deliver the final verdict and rest assured that the wait will not be that long.

While this vertical TV doesn't excite me, I have seen a fantastic use for a vertical screen elsewhere that shakes the very foundation of innovation of use.

These are the the Smart mirrors, which are also called smart displays or MemoMi Labs Digital Mirrors that Neiman Marcus installed in 34 locations in 2017. 

This emerging technology which combines Augmented Reality (AR), Virtual Reality (VR), and Artificial Intelligence (AI) will definitely change of future of retail and makes the virtual shopping  experience I have been waiting for not so distant affair.Check here

The luxury retailer also installed MemoMi sun-glass mirrors in partnership with Luxottica, the eye-wear company.


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Tuesday, September 22, 2015

My First Selfie on a VR tour


Virtual Reality or VR is not a new phenomenon.  During 1950s, Morton Heilig described an “Experience Theatre” that effectively engages all the human senses drawing the viewer into a on-screen activity. This vision was subsequently transformed into reality and a prototype called “Sensorama” was built and patented in 1962. When a stereoscopic bike ride scene of a movie was viewed in this, one would also have the hair blowing and complete with sound, smell et al.
Sensorama pre-dated digital computing and is a mechanical device but still considered the forerunner of today’s VR and Morton L. Heilig has been referred by many authors as the father of Virtual Reality.

VR has come a long way since then, riding piggyback on the gaming industry. This is also being extensively used to train the armed forces by simulating war front like situation,training commercial air plane pilots, simulating parachute jumping and the likes.

It has been making inroads into the life of common person through virtual museum or 3D imagery of popular architectural destination or archaeological sites. However, we are yet to witness virtual travel coming through at a commercial scale. I have a dream .... I want this to impact the life of all; the lazy, the crazy and everyone in between.

When that time comes the unable, disabled and differently-able person will become equally fortunate to experience joy of visiting popular, exclusive and exotic destinations from the comfort of the living room. That journey would be as real as physical travelling and not just talking to a fellow traveller along the way. It will effectively encompass all the other senses too.

I would want to feel the cold metal of the stainless steel hand rail standing on the edge, subconsciously trying to recognize the perfume the person standing next to me is wearing while I see the yacht on Thames getting smaller as we rise up on the capsule of the gigantic London Eye.

We hope to see this technology invade our lives sooner than later through our television screens, pads, tabs, smart phones and their apps. I am waiting for the moment when I will be taking my first selfie on a VR tour deep inside the Amazon or deep in the space.

Why read a newspaper

  Photo by Lina Kivaka_Pexel Who still reads a newspaper every morning? Maybe not many, as today's fast-paced lifestyle leaves little ro...