Showing posts with label virtual reality. Show all posts
Showing posts with label virtual reality. Show all posts

Wednesday, May 1, 2019

Innovation & Me Being Judgmental

I was once told that “the science of knowing what conventional logic is wrong about” is a great marketing strategy. But now I know that non-conventional logic is not necessarily always astounding.
  
Can a new Samsung TV idea which can turn from vertical to horizontal and back again be classified as an innovation? 

Haven’t we seen this happen before in our iPad and all other tablets! Agreed that millennial and gen z love their tablets but is that a good enough logic to assume that they will love to have their TV doing the same.

But why sweat about a TV after all? How many of the young people watch the box these days. TV does not provide the privacy of space and contents that is so dear to them.


I am certain that no theory of innovation can justify launching this creation of Samsung. We know that time will deliver the final verdict and rest assured that the wait will not be that long.

While this vertical TV doesn't excite me, I have seen a fantastic use for a vertical screen elsewhere that shakes the very foundation of innovation of use.

These are the the Smart mirrors, which are also called smart displays or MemoMi Labs Digital Mirrors that Neiman Marcus installed in 34 locations in 2017. 

This emerging technology which combines Augmented Reality (AR), Virtual Reality (VR), and Artificial Intelligence (AI) will definitely change of future of retail and makes the virtual shopping  experience I have been waiting for not so distant affair.Check here

The luxury retailer also installed MemoMi sun-glass mirrors in partnership with Luxottica, the eye-wear company.


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Sunday, May 20, 2018

Daymare? Nay! It’s a Dream


Your great grandchild will be surprised to know that you had physically transported yourself to tourist destinations. It will be shocking for them to accept the fact that people took such extraordinary efforts for mundane experience of a jungle safari or a walk on the Great Wall of China. An experience which could easily be enjoyed during a lunch break. If it is not yours, his grandchild will most certainly be looking at us as though we were the hunters’ gatherers of the twenty-first century.  
It’s not a daymare, it’s just a dream!
Virtual Reality is making inroads into the life of the proverbial common man at a speed much faster than what we would be comfortable to accept. Any major, important or popular tourist destination has already been digitized in their minutest of details. We can easily experience a fly over the highest peak of the largest mountain or inspect the intricate details of St Paul’s Cathedral leaning back on our desk chair. Today, it may analogous to gazing at the computer screen but I have a dream....  
Very soon VR technology to will evolve to a full-fledged Dolby digital like experience. As I write this post, google is busy documenting the street views of the major cities around the world. I wouldn’t be surprised if the forests and deserts are also being digitized by someone else.
The journey that one would embark in the near future would be as real as they comes, effectively encompassing all our senses but remaining within one's own comfort zone. Standing in front of the favorite monument one would be able to feel, smell and talk to the fellow virtual traveler admiring the same view in real-time, albeit virtually.
When that day dawns, the able, unable, disable and differently-able person alike shall experience the joy of visiting exotic locales. This is going to impact the life of all; the lazy, the crazy and everyone in between. The “selfie experience” will still remain quite intense while the “selfie camera” moves into the computer which will be shouldering all the hard-work. 
With that reality still lurking at a distance, my best selfie is yet to clicked. I do leave a virtual selfie. 
But till that time comes we have to drag our feet and physically send ourselves to places  armed with a good selfie camera. After all human beings' primitive instinct of showing off has to be addressed in style. The camera need to support different formats of all the social media options. Whether it is Facebook, Pinterest or the Instagram, the photos once posted need not get cropped. Mobiistar phone with its front, dual selfie camera to capture a 120° wide-angle shot would definitely give you an edge over the commoners. And moreover need not to worry about the battery dying in the middle of the trip and its worth checking it out virtually in the Flipkart store.



This post remembers Morton L. Heilig, referred by many authors as the father of Virtual Reality

Why read a newspaper

  Photo by Lina Kivaka_Pexel Who still reads a newspaper every morning? Maybe not many, as today's fast-paced lifestyle leaves little ro...