Commercials - kabhi bhi aur kahin bhi
The advantage for people who have been around during the seventies and eighties in India is that they have witnessed Indian television bloom, closely followed by the IT and telephony sector. Then came a revolution of sorts riding piggyback on smart phones, tablets and pads and it combined all of the above into one device. Commercial break, I remember was not despised so much in those early days of Indian TV. Advertisers then were few and far in-between and the scheduled commercials brought in welcome break for the viewers to run out and complete some chores. This used to mimic the intervals we experienced while watching a movie in the theatre. However, what irritated the viewers were the unscheduled breaks the results of technical glitches. The most hated screen shot of the television that I can still vividly remember is “rukawat ke liye khed hai” or its English translation, “sorry for the interruption”. When I walked into the TV room of our hostel during college days, I dis...