When Frustration Turns to Fury: The Creator's Struggle in a Digital World

Photo credit: 3ReadReflectRejoice I recently took a nostalgic dive into my blog archives, revisiting posts I'd written as far back as 2008. In those early, more prolific days, I was fortunate to cultivate a loyal readership. We formed a close-knit community, eagerly anticipating each other’s posts and sharing glimpses of our lives. Occasionally, others with a more transactional “you scratch my back, I scratch yours” mindset would join in, and we’d reciprocate. But neither of these interactions ever propelled our posts beyond a niche audience—virality, after all, is the domain of algorithms . As I pondered the evolution of content creation, an incident from April 2018 came to mind—a tragic shooting at YouTube’s headquarters in San Bruno, California . The perpetrator, an aggrieved content creator, believed that YouTube’s algorithms were unfairly suppressing her work. While her actions were indefensible, her frustrations echoed a sentiment many creators have felt: the struggle aga...