Tid Bit from My Diary

We had a holiday in Varanasi … Banaras during the first week of July 2017. It was an enjoyable family holiday as we saw one of the oldest cities in the world getting a face-lift. We stayed at the Taj, had some splendid boat rides on Ganges and got the opportunity to get connected to Samrat Ashoka the great via his Stambha (the lion pillar). While we were planning the trip we had looked up on booking dot com among other websites for hotel accommodation.….. and now the intemperate bot that works for that website is psyching me out of my wits! I am aware of the “Event based marketing” (also called trigger marketing and event initiated marketing) as a form of marketing that identifies key events in the customer and business life-cycle. When an event occurs a customer specific marketing activity is undertaken. But I had the event took place in 2017 and two years on I still receiving last minute deals on a regular basis. Leave me alone, Please!

This Friday the 18 th of January 2019, a Japanese satellite blasted off into space carrying 400 tiny balls whose chemical formula is a closely-guarded secret.  The mission is to deliver the world's first artificial meteor shower. The agency reports that this should be adequate for 20-30 events, as one shower will involve up to 20 stars. The satellite shall be released at about 500 km above the Earth and will gradually descend to 400 km over the coming year. The target is to deliver the first out-of-this-world show over Hiroshima in the spring of 2020.  Hiroshima! Does this name ring a bell? Japan seems to be quite focused “Stocking Up” those secret balls and in this case stocking those quite High Up above our head. The news was distributed by AFP and picked  up by all major news outlets worldwide.  Read Here For the optimist and the naive, mankind may now have their meteor shower “On Demand” but the reality could not be further off tha...