The True Meaning of Luxury

Clint Eastwood once remarked: “Don’t look for luxury in watches or bracelets. Don’t look for luxury in villas or sailboats. Luxury is laughter and friends. Luxury is rain on your face. Luxury is hugs and kisses. Luxury is being loved by people. Luxury is being respected. Luxury is what money can’t buy.” His words cut through the glitter of modern consumerism, reminding us that the richest treasures in life are rarely found in shop windows. Real luxury is intangible — moments, relationships, and feelings that can’t be purchased, yet enrich us immeasurably. But there’s another layer to what we call “luxury.” Take mechanical watches, for example. Their craftsmanship is exquisite, their presence timeless. Yet, keeping them alive is a ritual — winding, setting, maintaining, and wearing them regularly. If you own more than one, the routine multiplies. Their beauty depends on your attention. Yes, you can buy an automatic winding case, but that almost defeats the purpose — the connection...