Beware of the Megaphone
Social Media Interaction T he “ Internet is a great leveler “in more than one ways. While internet has provided the framework for a small-town store be a global business house, it also empowered every customer irrespective of their economic or social standings. Today everyone has a Megaphone . Trust doesn’t come easy and it is particularly difficult when transaction is over the internet. We invariably fallback on experiences people like us had earlier . Today consumer does thorough research before they make a buying decision, they also leave online review and ratings to help others. Word-of-mouth has expanded beyond a customer’s immediate friends and family. As online transactions become increasingly common, consumer-generated feedback is hard to ignore these days. During the pre-social media days, an out of town customer at any hotel, restaurant or shop had only so much importance – it was seller’s market then. Now every customer is important even if the l...