Posts

And some adjusted their sails – episode three

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Western Union T his story starts in the year 1851 with the formation of a financial and Communication Company by a group of businessmen, notable among them Hiram Siley named “ The New York and Mississippi Valley Printing Telegraph Company ”. During the first five years of existence, the company went aggressively acquiring other competitors. On 8 April 1856, the name of the company was changed to “ The Western Union Telegraph Company ” to signify the union of “Western” telegraph lines under one system. During the American civil war Hiram Siley took the challenge to connect the 2000 miles of telegraph lines to the far west. He succeeded in accomplishing a task that president Abraham Lincoln termed as “ next to impossible ” . By 1884, they had monopoly across the nation. As other methods of telecommunications gained popularity over telegraphy, Western Union diversified its operation. It managed to retain the position of market leader during the 1960s and ‘70s wit...

Go reclaim your readers says Ruski

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Wikipedia Ruskin Bond said in an interview, “India could soon be facing a predicament of having more writers than readers”. The use of “Predicament” tells us the Padma Bhushan awardee foresees a difficult, unpleasant or embarrassing situation for the publishing industry which may impact the book sales. Watching him talk would have provided the opportunity to factor in his tonality along with the non-verbal cues to make a comprehensive sense of what the iconic writer meant when he said what he said. This post is not so much about agreeing or disagreeing with his statement, as it is about my interpretation of the “Why” and “What” of the entire interview. Being the grand old man of Indian literature, he is at a vantage point to review the Indian literary scenario and hence not many will share the same perspective. As hinted, I will not consider this comment in isolation but review it in conjunction with others from the same interview. He also stated " Publishing...

The inspiring story of a Rural Woman

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T his story started at the local hair dressing salon last weekend where I went for my haircut. The person in charge was a man in his fifties and it was a one man show. After initial pleasantries I asked him, “Where are you from as you speak the Ganga kinare bhasha ?” (The dialect associated with the banks of Ganges). I told him that the mithaas “sweetness” that Bhojpuri language has makes it standout from all other. “I belong to Kanpur in Uttar Pradesh” he announced and suggested I should listen to the dialect of Jaunpur to get a taste of real mithaas. The conversation went and so did the scissors, while I was in the quiet end of both.  Learning I was from Kolkata, he revealed that during his younger days folks from his village traveled to Kolkata in search of fortune and some of his relative continue to live there after they made it real big. He then pondered “How is Kolkata it now?” Sensing  my discomfort, he confessed that people no longer head that way in sear...

Beagle, Sketching, Hobbies, et al

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Puttush A few months back we went to one of our friend’s house in Kolkata and were introduced to the newest member of their family. His name is Puttush and he a Beagle, six months of age at the time. We instantly fell in love with Puttush as he was lively, intelligent and constantly vying for attention with his childlike attitude. The beagle is a breed of small hound, quite similar to larger foxhound in appearance and very popular pet due to its size, good temper and lack of inherited health problems. Coming back, I promised myself that I shall make a sketch of his or give it an honest try at the least. For me sketching is therapeutic and dog portraiture is definitely fulfilling. After all dog is a man’s best friends and in the words of former French president Charles de Gaulle, “The better I get to know men, the more I find myself loving dogs.” Portraiture I have more than a fair share of hobbies with stamp collection, blogging and sketching crying for attention ...

Beware of the Megaphone

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Social Media Interaction T he “ Internet is a great leveler  “in more than one ways. While internet has provided the framework for a small-town store be a global business house, it also empowered every customer irrespective of their economic or social standings. Today everyone has a Megaphone . Trust doesn’t come easy and it is particularly difficult when transaction is over the internet. We invariably fallback on experiences people like us had earlier . Today consumer does thorough research before they make a buying decision, they also leave online review and ratings to help others.  Word-of-mouth has expanded beyond a customer’s immediate friends and family. As online transactions become increasingly common, consumer-generated feedback is hard to ignore these days. During the pre-social media days, an out of town customer at any hotel, restaurant or shop had only so much importance – it was seller’s market then. Now every customer is important even if the l...

Internet is a great leveler

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Photo Reference Would you agree that " Internet is a great leveler? " Probably you do not have much of a choice! The proliferation of the Internet has created an environment where anyone can reap the benefits of the opportunities provided by globalization. There are no “barriers” anymore as anyone from anywhere can start with an online business without geographical considerations. The only requirement is expertise in the core area and a great business model. On the other hand everyone can refer to reviews and recommendation and make informed decision. The internet unarguably is the game changer but limited to internet in many regions is a cause for concern. Traditionally for a business, promoting the product or services to the world has been a challenge. Now “Digital Marketing” has opened up the horizon to everyone who had dreams of advertising. It’s affordable, it's easy and potential customers could be reached through targeted campaigns via social ...

an act of thinking

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"Thinking is to man what flying is to birds. Don't follow the examples of the chicken when you could be a lark." - Albert Einstein