Innovation & Me Being Judgmental
I was once told that “the science of knowing what conventional logic is wrong about” is a great marketing strategy. But now I know that non-conventional logic is not necessarily always astounding. Can a new Samsung TV idea which can turn from vertical to horizontal and back again be classified as an innovation? Haven’t we seen this happen before in our iPad and all other tablets! Agreed that millennial and gen z love their tablets but is that a good enough logic to assume that they will love to have their TV doing the same. But why sweat about a TV after all? How many of the young people watch the box these days. TV does not provide the privacy of space and contents that is so dear to them. I am certain that no theory of innovation can justify launching this creation of Samsung. We know that time will deliver the final verdict and rest assured that the wait will not be that long. While this vertical TV doesn't excite me, I have seen a fantastic use ...