Once, there was a campaign to convince the companies that cardboard
packaging for toothpastes were a complete waste. Being one of the most common household
product in everybody’s life Toothpaste have a huge multiplier. After all, this is product that is used at the least once a day by old, young and everyone in-between.
A few days back we bought a promotional pack of three
toothpaste and it’s unfortunate that we were given three boxes while we
desired none. The irony is most users discards the boxes without a second look.
Imagine the amount of burden on our world can be reduced, by a simple change.
I very well understand the significance
of packaging and am not advocating to deprive consumer of this experience. I still cherish the experience of unpacking my Tissot watch back in the days. It was my first luxury acquisition, although it is still vivid in my memory, it was much later I learnt that it doesn’t
qualify to be one in the true sense of luxury. The wooden box with velvet lining had many segments. The central chamber was for the
watch, a drawer in the lower part housed the user manual, while an independent slot
was allocated for the warranty card.
There are other products for which the unpacking experience has
got high intrinsic values. Some of the toys for children, particularly those
for girls, values a lot for packaging. My daughter typically loved to unpack
her toy in front of the camera and post them in her (now private) YouTube channel.
But these are not everyday products like a toothpaste or a
shaving cream. I do not believe anyone has the time to enjoy the unpacking experience
of these basic necessities.
Why do we need those in that case?
Let us together start a campaign to leave the box of toothpaste
and saving creams at the super market checkout counter. A message to the
manufacturer that we do not need those.
I hope someday you'll join us....
P.S. Since I have written this post, I have learnt that there is a Japanese concept "mottainai" that inspires us to quietly regret waste and lead a better life.
